E-Commerce — Paid Media & Retention · 2026
Affordable Bricks
Performance marketing and lifecycle email for a brick-set dropshipping store, with a testing system built to make paid spend efficient instead of just bigger.
| Cost per acquisition | $52.42 → $40.10, year over year |
|---|---|
| Monthly revenue | Up 16% month over month |
| Orders | 121 → 143 in a month |
Result
Rebuilt the Meta testing framework around a dedicated test campaign that feeds validated creative into the main campaign's control ad set, and tightened attribution across paid and email — cutting cost per acquisition even as spend came down.
Real numbers, pulled from the account. Body narrative is still placeholder — replace with the actual approach and decisions behind the testing system.