Spirits — Brand, Social & Retail · 2026
Heads & Tails
Social growth, a new Shopify build, and on-the-ground territory sales for an Idaho distillery running three brands under one roof.
| Brands under one system | 3 — Heads and Tails, Hotcha Vodka, Red Fern Gin |
|---|---|
| Territory | Idaho, statewide (ISLD control state) |
Result
Took over content and growth across Heads and Tails, Hotcha Vodka, and Red Fern Gin while building the ecommerce store and working Idaho's control-state accounts directly.
Placeholder body copy. Replace with the real narrative — approach, key decisions, what changed. Keep it short; the ruled metrics and result line are doing most of the work.